Sony Ericsson makes the MOBOS Mobile

As part of the Sony Ericsson sponsorship deal - that includes category sponsorship of the hotly contested ‘Best Radio DJ Award*'; Sony Ericsson will be launching two new special MOBO edition handsets: the white and gold W910i Walkman® handset and the eagerly anticipated C905 Cyber-shot^TM Inca handset. Both handsets will be exclusively available at The Carphone Warehouse in the run up to Christmas.

The MOBO Awards Show, taking place on 15th October and will be broadcast live on BBC3; with a special 90 minute broadcast on BBC1.

Commenting on the brand partnership with Sony Ericsson, Kanya King MBE, MOBO founder, said: "We are absolutely delighted to have Sony Ericsson as a partner to help provide exciting MOBO content for customers as well as supporting urban music in the UK."

David Hilton, head of marketing at Sony Ericsson UK & Ireland added: "The MOBO Awards Show is a fantastic property for us to align our brand with."

Tickets for the MOBO Awards Show start as low as £20